T-Mobile: Angry Birds Live

Bar Aurora & Boteco Ferraz: Drunk valet

To increase awareness about drunk driving, Bar Aurora & Boteco Ferraz did an experiment. They let a drunk valet (an actor of course) park the customers’ cars. People refused to give up their keys, and the message was delivered on the back of a parking ticket: Never let a drunk driver take your car, even if that driver is you.

All I can say is… Great idea, I’m sure it made the message stick to the people involved, which is very hard to do in drunk-driving advertising.

Turkcell: #turkcelltweet

Fantastic concept and great use of  Twitter!

Norte: The best excuse for drinking… ever!

Stride: Lasting a ridiculously long time!

Chewing gum brand Stride loves to proclaim that its gum last a ridiculous long time, so what’s better than to exaggerate juuuust a little bit? Right?

Absolut: Illusion Edition

Oh well, just because I’m a nut for packaging stuff I guess…

Absolut Vodka has created a tradition over the years for coming up with new designs to decorate their iconic bottle and promoting its distinctive shape, so this example is no different.

The Absolut Illusion Edition bottle does what it proclaims to be, when slowly turned, the bottle should be creating the illusion that the label is not on the bottle, but floating inside the precious liquid itself. Also, the Absolut stamp on the bottle is said to appear floating as well when tipped sideways.

The question is: can you see it?

Heineken: The Invite

This is a student project out of the Miami Ad School Hamburg, but nonetheless a great idea for Heineken’s very social approach on the brand.

V Energy: Paintball truck

840 paintball gun barrels, that’s all I’m saying… 840…

Be sure to check out V Energy with more on the Paintball Machine.

Plus: A little extra on ‘the making of’ of this project

TED: TEDtaxis

Although I’ve seen this type of approach before (using people who work in a very social environment to be an ambassador to your brand), this remains a brilliant idea, what works better for your brand than good old-fashioned word of mouth?

Made by Ogilvy Buenos Aires