Monthly Archives: January 2011
Alright, alright, perhaps I owe you a more tasty ad this time. This one is a very creative way to transform surroundings in order to stand out and deliver the message. This ad was made by Colle+McVoy (USA) for Caribou Coffee, who wanted their breakfast sandwiches promoted. The key in this campaign was to (literally) warm up commuters for these hot treats. Transforming bus stalls into ovens, people got a taste of what it’s like having a good warm sandwich in a cold winter.
So once again I say: Bon appetit!
Doesn’t matter if you like this one or not, I really think this is a good idea which is neatly executed by Colgate. These pizza boxes were delivered to your doorstep containing the pizza you just ordered a couple of minutes ago, only with a little message attached to it. Key insight for this campaign was not to wake up with the breath of last night’s dinner, thus promoting the Colgate brand.
This ad was created by Y&R France.