Monthly Archives: May 2011
Chewing gum brand Stride loves to proclaim that its gum last a ridiculous long time, so what’s better than to exaggerate juuuust a little bit? Right?
Oh well, just because I’m a nut for packaging stuff I guess…
Absolut Vodka has created a tradition over the years for coming up with new designs to decorate their iconic bottle and promoting its distinctive shape, so this example is no different.
The Absolut Illusion Edition bottle does what it proclaims to be, when slowly turned, the bottle should be creating the illusion that the label is not on the bottle, but floating inside the precious liquid itself. Also, the Absolut stamp on the bottle is said to appear floating as well when tipped sideways.
The question is: can you see it?
840 paintball gun barrels, that’s all I’m saying… 840…
Be sure to check out V Energy with more on the Paintball Machine.
Plus: A little extra on ‘the making of’ of this project
Although I’ve seen this type of approach before (using people who work in a very social environment to be an ambassador to your brand), this remains a brilliant idea, what works better for your brand than good old-fashioned word of mouth?
Made by Ogilvy Buenos Aires