Bar Aurora & Boteco Ferraz: Drunk valet
To increase awareness about drunk driving, Bar Aurora & Boteco Ferraz did an experiment. They let a drunk valet (an actor of course) park the customers’ cars. People refused to give up their keys, and the message was delivered on the back of a parking ticket: Never let a drunk driver take your car, even if that driver is you.
All I can say is… Great idea, I’m sure it made the message stick to the people involved, which is very hard to do in drunk-driving advertising.