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Absolut: Illusion Edition

Oh well, just because I’m a nut for packaging stuff I guess…

Absolut Vodka has created a tradition over the years for coming up with new designs to decorate their iconic bottle and promoting its distinctive shape, so this example is no different.

The Absolut Illusion Edition bottle does what it proclaims to be, when slowly turned, the bottle should be creating the illusion that the label is not on the bottle, but floating inside the precious liquid itself. Also, the Absolut stamp on the bottle is said to appear floating as well when tipped sideways.

The question is: can you see it?

Coincidence, or not?

I was walking to school this week when I came upon this bus stop ad for Absolut. In true Absolut style, it gives the people a recipe for a Bloody Mary cocktail. Nothing wrong with that you’d say, it’s a style Absolut has been giving us for years, and it works, so why not?

Absolut Bloody

The extraordinary part started when I kept on walking, and literally just 20 metres further I saw another ad, for another wodka brand, named Poliakov. Well, maybe it’s a coincidence, not entirely impossible of course. But when I took a closer look upon the ad, I saw that this ad ALSO provided a recipe for a cocktail, and yes, by now you’ve guessed it, also a Bloody Mary cocktail. Is this a rare twist of fate, or is this just an attempt for Poliakov to try and steal some of the spotlight away from Absolut? So far I have learned that whenever something seems a coincidence in advertising, it’s probably not, but this one still puzzles me…