To increase awareness about drunk driving, Bar Aurora & Boteco Ferraz did an experiment. They let a drunk valet (an actor of course) park the customers’ cars. People refused to give up their keys, and the message was delivered on the back of a parking ticket: Never let a drunk driver take your car, even if that driver is you.
All I can say is… Great idea, I’m sure it made the message stick to the people involved, which is very hard to do in drunk-driving advertising.
I felt like posting a classic today, I don’t think any other words matter here, just enjoy this masterpiece…
I am a very big fan of a creative approach on packaging, there’s just so much you can do with it, and here’s a great example of how it’s done:
These bottles were designed for the fruity flavours of Smirnoff, brilliant from tip to toe, even in the way the bottle peels!
Designed by JWT Brasil