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Entega: Igloo

Well, here’s a really creative one, definitely caught my eye!

Well, this is an igloo, not just any igloo, one built out of 322 fridges, who are open all the time. Cold on the outside, but warm on the inside, the heat inside the igloo is generated by the rejected heat from the fridges. The reason behind this whole campaign is to raise awareness for efficient use of energy. This installation is placed in Hamburg, Germany by the Entega company who wants to position themselves as a provider of green energy. The company wants to teach its customers to be efficient with that energy as well.

Message behind this campaign is: WASTEFULNESS IS THE BIGGEST SOURCE OF ENERGY. With more efficient use of energy, Germany could save 40%.

Made by DDB Germany

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