Since the holidays are coming around again, I’ll be reviewing some classic campaigns, this one is from New Year’s 2008 (I know, not THAT classic yet, but two years is a long time in advertising 😉 )
Well, this direct mail was sent to the employees and main sponsors of the museum in the form of a plaster block. In order to get to the greeting card they had to cut through the plaster with the provided hammer and chisel. A very creative idea that is sure to leave an impression!
Made by McCann Erickson Belgium.