While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be
This is a great idea, although I don’t see how people would really download this, but maybe it’s just the idea around it that could create more responsability. Fantastic idea though!
In 2007, Happiness Brussels launched a print campaign for OVK, titled: ‘To kids the road looks different’