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Mr. Lee: Tailor to superheroes and villains

A great idea that gathered a lot of media attention (read: free media attention!).

To promote the oncoming game ‘DC Universe Online’, Playstation and Leo Burnett Iberia joined (super)forces in this creative campaign where people could have themselves dressed as superheroes or villains so they could feel what it’s like to walk around in tights all day.

For those interested: I think there’s a really long waiting list, sorry!