Ayudin: Clean Dishes, Clean Taste

If you think advertising for washing up liquid is all about shiny plates and fake smiles in perfect families, well… you’re probably right… but not this time! The argentinian brand Ayudin takes a different approach, and I like it, even if it is disgusting!

Their approach is simple: Clean dishes, clean taste. Nobody wants to taste last night’s dinner in today’s dessert. Through a series of tv and print ads, they sent out this message in a vintage advertising style promoting ‘tasty’ foods such as the FishChocolate or SausageFlan, yum!

This campaign was made by Grey Argentina.